DIGI EX: where the DIGITAL World meets the LIVE Experience

ILEA Europe on the OMR Festival 2022

After its European Restart in Istanbul in April this Year - ILEA Europe continued its roadshow to the most important Events, Exhibitions and Conferences. Next stop: The OMR Festival in Hamburg on May 17th and 18th

Hans Schriever, ILEA VP Education: “GROHE X is the perfect example of how digital media can amplify and extend the brand experience.”

OMR – Europe leading Digital Conference 

OMR is Europe’s leading platform for the global digital economy, spanning content, events, and technology. Launched as the “Online Marketing Rockstars” conference in 2011, OMR has advanced to a 360° digital media company, whose products include an English and German blog, numerous podcast formats, educational seminars, a jobs portal, and industry parties, in addition to the flagship event—the two-day OMR Festival. The company employs a full-time staff of 140 and is based in Hamburg, Germany.

Hamburg welcomes more than 60.000 visitors at OMR 2022 

After a break of 2 years because of the pandemic situation, the OMR festival 2022 will welcome more than 60.000 visitors. And this year will be a special one: Actor, investor, producer, and philanthropist Ashton Kutcher will take the Conference stage on May 18, 2022.

How to change the world—from acting to investing and activism

Recently, OMR announced that Academy-award winner and New York Times bestselling author Quentin Tarantino will also speak at OMR22. In addition to Kutcher and Tarantino, a host of industry stars will be on hand in Hamburg, including Kara Swisher, Scott Galloway, Lilian Li, Rutger Bregman and additional international top speakers.

Hello DIGITAL – let’s experience LIVE 

Long before Covid-19 – Live-Communication and Digital-Marketing were the most growing budgets in the marketing mix of big brands. The pandemic situation was like accelerator to this changing process. Live-Communication has more and more become a content motor for Digital Campaigns like for example ‘Good Times Island’ form McDonalds or “The Unbreakable Rainbow” by Ben & Jerry’s. And of course, Digital and Hybrid tools ensure a significant increase in the reach of live events. That’s why the ILEA-Europe content-partner – NEXTLIVE – will join the OMR Festival 2022 with its video content format NEXTLIVE.TV. 

How to connect people with brands: GROHE X

NEXTLIVE.TV – hosted by GROHE X will be a mobile TV-studio in a GROHE X Motion Truck. “GROHE X was created as a digital experience hub, where stakeholders like architects, installers, the press and last but not least clients can experience the product world of GROHE, one of Europe’s leading sanitary brands”, explains Hans Schriever, ILEA Vice President Education. “GROHE X is the perfect example of how digital media can amplify and extend the brand experience”, Schriever continues. 

Meet ILEA Europe at the OMR Festival on May, 17th and 18th 2022

On the OMR Festival 2022 one the GROHE X Motion Trucks – designed as a hybrid extension of the digital experience hub – will host NEXTLIVE.TV with lot’s of interviews, backstage reports and live sessions right in front of hall A1 – on Messe Hamburg. ILEA will be part of the DIGI EX show. So come and meet ILEA at NEXTLIVE.TV – hosted by GROHE X at #OMR22 in Hamburg.

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